Understanding the Value of your Investment

Michael McCoy • May 2, 2023

You have a nice car, but you don't have any gas!


Graphic design services are essential for any business or organization that desires to thrive in today's society. They are designed to create awareness, promote, and generate interest from the audience. This is achieved through a wide range of techniques and tools such as flyers, websites, logos, and other branding efforts. However, it is important to note that these services are not just about creating graphics, but also understanding how to use them effectively.


I often observe businesses and organizations making a significant mistake when they invest in graphic design, but fail to secure services that will utilize the graphics effectively. For example, a business may spend a lot of money on creating a website but fail to optimize it for search engines or make it user-friendly. As a result, the website may not attract the desired traffic or generate the expected return on investments.


To avoid such pitfalls, it is crucial to understand what these marketing materials are intended to do. For instance, a flyer is not just a piece of paper with text and images, but a tool designed to grab the audience's attention, convey a message, and generate interest in the event, product, or service being offered. Similarly, a website is not just a digital brochure but a platform to engage with the audience, build brand identity, and drive conversions.


By understanding the intended purpose of graphic design services, businesses can make informed decisions about how to use them effectively. This involves taking into account factors such as the target audience, the message being conveyed, the channels used to reach the audience, and the desired outcome.


Furthermore, it is important to measure the effectiveness of marketing services by tracking key performance indicators such as website traffic, conversion rates, and customer engagement. This allows businesses to identify what is working and what needs to be improved, and make adjustments accordingly.


In conclusion I'd like to provide to bring your attention to our image of the day: A nice car that has ran out of gas.


Graphics without proper services and a car without gas can both be compared in terms of their inability to function as intended. While graphics without proper services may look great, they cannot serve their purpose of promoting or advertising a product or service without proper implementation and utilization.


Similarly, a car without gas may look shiny and impressive, but it cannot function as intended without fuel. Both graphics and cars require certain elements to function properly, and without them, they are essentially useless.


Furthermore, both graphics without proper services and a car without gas represent a missed opportunity. Graphics that are not used effectively fail to generate interest or promote a product, while a car without gas cannot take you to your intended destination. In both cases, there is a loss of potential benefits.


Ultimately, the comparison between graphics without proper services and a car without gas highlights the importance of having all the necessary components for success. Just as a car needs fuel to function, graphics need proper implementation to serve their intended purpose. Without these elements, both are unable to deliver the desired results.



M. McCoy




A man is sitting in front of a laptop with a church flyer on the screen - frustrated.
By Michael McCoy July 4, 2025
It's Bigger than a Flyer...
By Michael McCoy December 10, 2024
Have you ever wondered why marketing and creative agencies charge what they do for their services? On the surface, the fees might seem high, but they reflect the time, expertise and resources required to deliver high-quality, data-driven marketing strategies. Let's peel back the curtain to reveal what's really happening behind the scenes.
By Michael McCoy May 3, 2024
2024 - Birthday Giveaway!